Clara Masinde is a dynamic entrepreneurial leader. After a successful ten years in banking at Citi and Standard Bank, she founded and grew her own East African wellness business over the course  of another decade, serving over ten thousand clients.

Eager to expand her impact and reach, she joined Leja in 2024 as its COO.

Leja is a Kenyan fintech company on a mission to make financial services more affordable and accessible to African MSME’s. It empowers 1.5 million microbusiness with tools like efficient bookeeping, B2B payment and affordable lending all in one place. Over 60% of its clients are women, for whom Leja is proud to unlock growth opportunities and facilitate financial inclusion.